• The biggest difficulty in online retail is delivery, as delivery is:
• Products get lost in the mail
• Some offers are limited to delivery only within a certain region, such as the US
• In cooperation with Automated-Stores, brands have the opportunity to set up A-Stores in a specific region, and allow the customer to pick up a product from an automated store in their near vicinity, allowing both the customer and the brand to save on delivery costs.
o This system allows the customer to take over the logistics if they so wish